Published: Tuesday, April 8, 2025
As a Chinese brand deeply rooted in the TCG card accessories, Sanseking has always been committed to providing players with more professional and innovative collecting solutions. From April 5th to 6th, 2025, we participated as the "exclusive off-site third-party brand" in the 2025 China's Pokemon Master's Tournament in Guangzhou held at the Poly World Trade Center Expo in Guangzhou. Through a fusion of IP color aesthetics and immersive interactions, the Sanseking 151 Theme Card Binder became the sole focal point outside the tournament arena.
During the event, our booth welcomed over 1,000 daily visitors, with pre-orders for new products exceeding 2,000 units, and partnerships established with nearly 20 brand agents and distributors for bulk purchases. This event not only validated the potential of the TCG accessories market but also reshaped our understanding of how brands connect with players.
The 151 card set collecting craze has surged recently, fueled by the Simplified Chinese Pokémon 9.5 expansion and the release of Pokémon Scarlet/Violet. As first-generation cards have solidified their status as "collectible hard currency," we immediately launched the 151 Binder Project after the official announcement of the 151 series’ mainland China release following the 2024 Pokemon Master's Tournament in Shenzhen.
During product development, our team extensively researched collectors’ pain points:
At the "Catch 'Em All 151" activity zone during the 2025 Guangzhou Pokémon Masters—a hotspot for card trading and rare pulls—players repeatedly highlighted these frustrations. In response, our Pokémon 151 Theme Binder introduced three groundbreaking innovations:
Featuring gradient foil covers inspired by iconic Pokémon palettes (Pikachu Yellow, Charizard Red, Bulbasaur Green, etc.), each binder includes a custom foil-stamped emblem to elevate the ceremonial joy of collecting.
Embedded "Trading Mission Cards" let fans earn limited-edition card sleeves by completing tasks (e.g., sharing collection milestones on social media).
At the event, a veteran collector remarked: "This isn’t just a binder—it’s social currency. Unlocking Sanseking’s hidden card sleeves by completing the 151 set feels like a badge of honor!"
The event’s success was just the beginning. We established a closed-loop operational system:
Leveraging the authority and visibility of the Pokémon Masters, Sanseking151 became a top-trending social media topic, with search volume spiking 300% during the event.
A shop owner noted: "Players now ask about binder weight limits—something they never cared about before. Sanseking changed the game."
Community-driven initiatives like fan-designed sleeve art contests and voting campaigns generated 40-50 user-created illustrations, strengthening brand loyalty.
The event reinforced our belief: TCG accessories must extend players’ passion into daily life. Moving forward, Sanseking will focus on:
Partnering with renowned designers to launch premium, artist-inspired accessories.
Developing a Smart Platform Management System for retailers to analyze sales trends and optimize inventory.
Launching the "151 Card Dex Hub", where fans share binder setups, earn rewards, and trade strategies.
As one fan posted: "Sanseking transformed card collecting from a hobby into a lifestyle."
As one fan commented in our community: “Sanseking makes me feel that collecting cards isn’t just a hobby—it’s a lifestyle.” This sentiment fuels our relentless drive to innovate.
As China’s leading TCG accessories brand, we deeply understand: “The value of collectibles lies not only in preservation but in passing on passion.” Hosting our activation at the 2025 Pokémon Guangzhou Masters was more than a marketing campaign—it was a pivotal moment to redefine how brands engage with players through immersive experiences.
Sanseking’s Roadmap:
“Guangzhou 2025 taught us that players crave authenticity and creativity,” says our CEO. “We’re not just selling products—we’re curating a movement where every collector becomes a storyteller.”
Sanseking — China’s pioneering TCG accessories leader, specializing in card protection, storage, and display innovation for over a decade. With a full-range portfolio spanning premium card sleeves, deck boxes, binders, and collector-grade displays, we empower 2 million+ collectors worldwide to safeguard their treasures while celebrating their passion.
Our mission: Redefining collectible culture through precision engineering and visionary design — proving that functionality and artistry can coexist. From Guangzhou to global tournaments, we’re championing Chinese design innovation on the global TCG stage.
