From August 22nd to 24th, 2025, in the summer heat of Beijing, China, a joyful gathering for board games led players from all over the country into a three-day carnival! This year, DICE CON unprecedentedly brought together 190 exhibiting entities, covering all aspects of the industry chain—from publishers to manufacturers, from independent board game designers to indie video game designers, and even professionals from education, distribution, accessories, sustainable development, and more. Everyone assembled because of the word "board games," everyone came for "board games." This is the full picture and current state of China's board game industry.
Last weekend, the annual DICE CON opened again at the Beijing Agricultural Exhibition Hall:
Sanseking, a leading brand focused on TCG and board game peripheral products, successfully made its debut at China's most influential board game expo——DICE CON. At this expo, Sanseking exhibited alongside globally renowned board game brands. Among its offerings, the Most Beautiful Journey to the West Series peripherals received significant attention from players and collectors, becoming one of the highlights on the show floor.
As a major new product from Sanseking, the Most Beautiful Journey to the West Series peripherals perfectly blend traditional Chinese cultural elements with modern design concepts, successfully attracting the attention of numerous players and culture enthusiasts. From exquisite card accessories to finely crafted figures, each peripheral product showcases Sanseking's unique pursuit of art and craftsmanship. The series not only generated enthusiastic responses on-site but also garnered attention from many international players and potential brand partners.
The successful debut of the Most Beautiful Journey to the West Series peripherals further demonstrates Sanseking's innovation capabilities and market competitiveness in the board game peripheral sector. Whether for cards, figures, or other peripheral products, Sanseking consistently adheres to a design philosophy of relentless refinement, committed to delivering high-quality gaming experiences and rich cultural depth to players worldwide.
DICE CON Expo: A Gathering Platform for Industry Giants and Innovative Brands
As one of China's largest and most influential board game expos, DICE CON attracts numerous domestic and international board game brands, designers, and players. This year, Sanseking exhibited alongside industry giants like Asmodee, fully demonstrating its strong brand power and innovative designs. Through this expo, Sanseking not only further enhanced its brand awareness but also expanded opportunities for cooperation with international brands, driving the brand's further development in the global market.
Following the expo, Sanseking will continue to focus on product innovation and market expansion. The brand will emphasize cultural heritage and design diversity in future product development, aiming to meet the needs of global board game enthusiasts with more creative and unique products. Furthermore, Sanseking will further enhance the user experience of its online platforms and strengthen its influence in the global market through precise SEO optimization.
Sanseking is a creative brand specializing in TCG and board game peripheral products. The company is dedicated to integrating traditional Chinese culture with modern design, launching a series of products with high collectible value and strong playability. Sanseking's products are available worldwide, highly appreciated by players and collectors, with continuously growing brand power, making it a well-known manufacturer of board game peripherals in the industry.
Contact Information:
Official Website: www.sanseking.com
Social Media: @Sanseking Community