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Tonight Is New Year's Eve in China—the night of reunion. High-speed trains pause, factories fall silent, and millions gather. The busiest nation on earth holds its collective breath.
But as the sun sets here, it rises elsewhere. In another hemisphere, a player sleeved their deck for Friday Night Magic. A checkout cart was completed. A conveyor belt hummed, carrying a collector's long-awaited package. The world never truly stops. And neither, in many ways, have we.
Tonight, as dumplings steam and the Gala glows in countless Chinese homes, our thoughts cross oceans to you. To the player in New York, the store owner in London, the distributor in Sydney. The game continues. And our commitment to you remains steadfast.
Over the past years, TCGs have evolved from niche subculture to borderless phenomenon. Players in São Paulo negotiate trades with translated rulebooks. Collectors in Tokyo marvel at Nordic-inspired art. A global community gasps when a legend makes tournament comeback in Barcelona. The language around the table differs, but the syntax—strategy, risk, the thrill of the draw—is universal. This shared lexicon builds bridges transcending geography and ideology.
Yet building this global village brings immense challenges. We operate in a hyper-competitive market where ingenuity is constantly tested. In such environments, it's easy to believe everything is a commodity. Prices can be undercut. Designs replicated. Mechanics mimicked.
But what remains profoundly difficult to replicate is the intangible architecture of trust, built on non-negotiable pillars:
In a world of fast production, quality is a choice. The choice to use materials that feel right, ensure print clarity honoring the artist's vision, and maintain standards so a card purchased in Berlin feels identical to one from Beijing. This consistency is our quiet promise with every product.
This industry is a marathon. It requires continuous investment—not just in manufacturing, but in the ecosystem itself. Supporting competitive scenes, nurturing grassroots communities, investing in creators who imagine the next generation of games. Planting seeds for trees whose shade we may not sit under for years.
Our journey is shared with distributors navigating complex logistics, retailers who are local play's lifeblood, and collaborators bringing fresh perspectives. Trust is earned through transparent communication, fair dealing, and showing up—especially when markets throw curveballs.
The most difficult principle. Looking beyond quarterly reports, resisting short-term gains that destabilize secondary markets or devalue collector experiences. Being custodians of the game's health, ensuring today's passion can be passed to tomorrow's players.
This past year tested these principles. The market has been anything but calm. We navigated turbulent cost fluctuations—raw materials and logistics behaving like storm-tossed seas. We felt heightened competition's heat, new entrants vying for attention.
Precisely in this crucible of volatility, our direction became clearest. We've been tempted, as all businesses are, by the easy path: aggressive price wars eroding value, opportunistic shortcuts compromising quality, chasing viral trends at expense of core identity.
But we consistently chose a different route, recommitting to a simple creed:
Value isn't solely determined by the lowest price tag. True value is the sum of quality, experience, and enduring joy. Undercutting this for temporary advantage disserves the entire community.
Opportunities for quick profit always exist. But our focus remains on the long game—building a sustainable business supporting partners and players for decades, not just the next fiscal quarter.
This is our red line, non-negotiable. Every card, pack, and box carrying our trust must meet standards we're proud to put our name on. Quality is the most honest form of respect we can show our players.
Why this steadfastness? Because trust isn't built in a day, month, or year. It's built through accumulated consistent actions. Forged in thousands of successful deliveries, hundreds of smoothly-run tournaments, countless interactions where promises made were promises kept. Trust is the slowest-growing, most fragile asset a company can have—a decade to build, a moment to shatter. We are its humble custodians.
Our vision isn't explosive, uncontrolled expansion. We're not interested in being everywhere at once if it means being good nowhere. We prefer the metaphor of a steadily flowing river to a flash flood. We'll continue advancing, innovating, exploring new horizons—with the deliberate pace of a builder, not the frantic rush of a speculator.
As we stand on a new year's threshold, our aspirations are clear: a healthier market where diverse voices thrive and competition drives innovation rather than desperation; an industry growing more rational, prizing long-term value over fleeting hype; deeper, more lasting partnerships, knowing our success links inextricably to those who journey with us; a brand not just known, but trusted; not just seen, but felt.
Tonight, as the world continues its endless rotation, we pause—if only for a moment—to express deepest gratitude:
To every partner stocking our products, promoting our games, believing in our vision: you are this community's pillars. Your faith is a responsibility we carry with pride.
To every player who ever shuffled a deck, pulled a rare card, taught a friend: you are this industry's heart. Your passion fuels our creation. You are why we exist.
To every creator, designer, artist, maker who still pours soul into craft—refusing shortcuts, obsessing over perfect finishes, believing a game can be more than product: you are our tribe. In a world incentivizing mediocrity, you remind us of authenticity's power.
The world continues turning. Markets continue ebbing and flowing. Games continue being played.
And we, alongside you, will continue moving forward. Building, listening, improving, honoring the incredible trust you've placed in us.
From our family to yours, wherever you are in this spinning world: peaceful and joyful New Year's Eve.
Here's to the journey ahead.
Happy New Year's Eve.
