Sanseking Makes a Mark at SPIEL Essen 2025
– "The Beauty of Journey to the West" Shines on the Global Stage, Showcasing the Power of Original Chinese Creations to an International Audience!
October 2025 marked the successful conclusion of the annual gathering for board game enthusiasts worldwide – SPIEL Essen 2025. Creators, brands, and players from around the globe came together to celebrate the boundless charm of board games. This year also saw the return of Sanseking to Essen after a year's absence. As an original brand from China, Sanseking once again delivered on its founding vision and creativity, allowing the world to witness "a fresh attempt at integrating Chinese cultural elements into the board game accessory sphere."
The Stunning Debut of "The Beauty of Journey to the West" Series
At this year's exhibition, Sanseking officially launched its collaborative product line with the classic IP "The Beauty of Journey to the West" from Liaoning Publishing House. With its unique Eastern aesthetics, profound cultural narrative, and high-quality artistic presentation, the series became one of the focal points on the show floor. Attendees frequently stopped to admire the display, with many board game players from Europe and North America expressing strong interest in the series' artistic style. The exquisite character designs and story-rich silhouettes added another remarkable achievement to the overseas expansion of domestic IP.
"This is more than just a card album; it's a journey of cultural exchange."
Powerhouse Products: PU Card Boxes & Lanling King Competitive Card Sleeves
Beyond the cultural appeal of the "The Beauty of Journey to the West" IP series, Sanseking's high-quality TCG accessories also won the admiration of numerous board game and TCG enthusiasts, as well as professional players.
During the exhibition, the product experience area was consistently bustling with activity. Many players remarked that it was their "first time encountering TCG/board game accessories with such a strong sense of color design and functionality," and several overseas distributors engaged in on-site discussions regarding potential collaboration.
Domestic Original IP Goes Global: Sanseking Takes a Solid Step Forward
At this year's SPIEL Essen, Sanseking not only showcased the artistic charm of original Chinese animation culture but also engaged in in-depth exchanges with global brands, demonstrating an open and innovative attitude.
From the cultural expression of Eastern mythology to the industrial aesthetics of high-quality board game and TCG accessories, Sanseking is transforming "Made in China" into a synonym for "Created by China."
Looking Ahead
Moving forward, Sanseking will continue to explore the integration of Chinese culture with international card and board game contexts. We are committed to launching more original IPs and high-quality board game accessories, allowing players worldwide to experience the allure of Eastern stories and the strength of Chinese design.
Sanseking – Doubling the Joy of Cards
Once again, a huge thank you to the dedicated team members in Sanseking's overseas division for their hard work!